• Alyson Heisler

2019 Super Bowl Commercial Review

Millions of people tune into the Super Bowl every year for one of two things — the actual action of the big game, or more often, to be entertained by the billion dollar commercials. This year the theme of the advertisement seemed to revolve around the usual trend pop culture elements and sentiment or solutions towards serious problems.

The use of pop culture and trends in advertisements is not at all shocking, but several of this year’s commercials rode solely on their incorporation of celebrities and TV shows.

Bumble, the popular dating app, released a commercial this year featuring Serena Williams to encourage women to make the first move and highlight the power women have in the world.

Pepsi responded to predicament dedicated soda drinkers have experienced when asked ‘Is Pepsi OK?’ in a restaurant by incorporating Steve Carell to hype up Pepsi, and popular musicians who’ve made the word ‘OK’ famous — cue Lil Jon and Cardi B.

In a similar tone, Pepsi produced a secondary ad to promote their Bubly sparkling water beverage with singer-songwriter Michael Bublé, as they share a similar pronunciation.

Bud Light continued their successful ‘Dilly Dilly’ advertising campaign, as the Bud Light Knight enters to compete in a jousting contest that turns deadly, as a dragon enters and sets the stadium aflame — but plot twist, the entire commercial has been a Game of Thrones crossover.

These commercials are part of the group of funny, entertaining advertisements that can feel a bit forced or random, but they accomplish the goal of advertisements — to get the audience’s attention and keep them talking.

The other common trend in this year’s commercials was the highlighting particular problems in the world and presenting solutions to problems impacting the world; these included brands like Google and Budweiser.

Google produced two different ads in similar vein this year; one that focused on assisting veterans in finding employment via their military codes and the other on the connection that is made between people who speak different languages via Google Translate.

Budweiser again returned to their good ‘ole fan favorites — the classic Clydesdales and the use of a cute dog — to make the announcement that their products are now produced using wind power with the lyrics of Bob Dylan’s American classic, “Blowin’ in the Wind.”

Every year there is one commercial that endeavors to make an impactful statement, usually involving a political or social movement, produced by a large organization that has a wide audience. In the moments following the end of the game, the voice of Tom Hanks begins speaking over historic photos of the past and the present — including the funeral of George H. W. Bush and the recent California wildfires. The commercial produced by The Washington Post, titled Democracy Dies in Darkness, highlights the importance of being educated on the happenings of the world and the journalists that bring the knowledge to the people.

Whether viewers were happy with the final winner of the Super Bowl or not, everyone has a reaction to the commercials that aired between the game — be it good, bad, or wondering what on earth was that.

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