Students continue the tradition
What started as a senior project 19 years ago has turned into a Minot tradition. The Minot State University Broadcasting program is hosting its 19th annual KMSU Auction Thursday, Nov. 30, at 6:30 p.m. on Channel 19.
The KMSU Auction is a unique way for those who make donations to market their business to the community of Minot and surrounding areas.
“The first year we raised $1,200 and we thought we hit the jackpot because you can’t have a bake sale and make $1,200, and you can’t sell T-shirts and make $1,200, so we thought this was the best thing in the whole world,” Janna McKechnie, director of Minot State alumni relations and annual giving, said. “It’s a really great learning experience with something a lot bigger than what we planned for.”
Over the past 18 years, the KMSU auction has raised more than $60,000 and has donated some of that money to a number of local charities in the Minot community. This year, a portion of the proceeds will be given to Magic City Discovery Center.
“Last year was a very successful year for us — $8,500 is fantastic. We’ve been up to $10,000. We made $18,000 the year of the flood. I have high expectations for this year. This group of students has potential to knock this one out of the park, and I’m hoping we get there,” McKechnie said.
The purpose of this auction is to have a hands-on experience from start to finish. Students have to deal with the promotional side of things and actual production along with the whirlwind of getting donations.
“Last year, a majority of my list was ‘no’ besides two people, so it kind of shuts you down a lot, but this year I got more yeses. So if you’re a little bit more confident with it, that’s where it becomes easier. I think being confident about getting donations and getting yeses from people really lifts your spirits,” broadcasting major Katie Moore said.
All donations are organized into packages and auctioned off live on the air. Viewers call in and place bids on-air during the allotted time period, and the high bid wins the package.
All of the contributors are organized into categories based on the value of their donation. Donations up to $100 are placed in the White Club, donations up to $750 are placed in the Red Club, and donations of more than $750 are placed in the Green Club.